A series of conversations around promoting, marketing, selling and exhibiting your book: artist book, a first novel, a steamy memoir or any object (!) that can be considered a book.
Make your book stand out in the cacophony of the marketplace.
The conservations will be led by Elizabeth Howard. Her career has intersected journalism, marketing and communications. Net O’Gorman: A Glance Back, a book she edited, was published in May 2016. She is the author of A Day with Bonefish Joe, a children’s book, published by David R. Godine. She has promoted book projects for both artist books, and fiction and non-fiction books, and worked nationally and internationally with authors and publishers.
There will be four conversations followed by a Book Launch and Festive Reception on Wednesday, November 16th hosted by TALAS.
The course will comprise of 4 sessions, each focusing on a different topic?
Conversation #1 (Wednesday October 19th)
- Writing the copy for a cover flap and back cover or exhibition outline
- What are the tools you require? (bio / headshot / website / social media plan)
- Define your market
- How many copies do you expect to sell
- Budget
- Schedule
- Preparing for the campaign
Conversation #2 (Wednesday October 26th)
- Social Media – what works
- The campaign
- Finding followers
Conversation #3 (WednesdayNovember 2nd)
- Planning events
- Creating a media/PR campaign
- How to cultivate sources
Conversation #4 (Wednesday November 9th)
- Present your plan
Dates: Wednesday October 12/19/26 and November 2
Time: 6:30-8:30pm
Book Launch: Wednesday, November 16th
What is required? Individuals who are working on a book project, or who want to publish a book are encouraged to attend and bring their projects. Individuals interested in learning about marketing from the publishing side will be provided with a book to market.
Course size is limited to 16.
Course fee: $75
To register or questions about the course, please email jill@talasonline.com