What Now?  Marketing and selling your book. Date
October 19, 2016 - November 16, 2016
6:30 pm - 8:30 pm
TALAS, 330 Morgan Avenue
Brooklyn, New York

A series of conversations around promoting, marketing, selling and exhibiting your book:  artist book, a first novel, a steamy memoir or any object (!) that can be considered a book.

Make your book stand out in the cacophony of the marketplace.

The conservations will be led by Elizabeth Howard.  Her career has intersected journalism, marketing and communications.  Net O’Gorman:  A Glance Back, a book she edited, was published in May 2016.  She is the author of A Day with Bonefish Joe, a children’s book, published by David R. Godine.  She has promoted book projects for both artist books, and fiction and non-fiction books, and worked nationally and internationally with authors and publishers.

There will be four conversations followed by a Book Launch and Festive Reception on Wednesday, November 16th hosted by TALAS.

The course will comprise of 4 sessions, each focusing on a different topic?

booksConversation #1 (Wednesday October 19th)

  • Writing the copy for a cover flap and back cover or exhibition outline
  • What are the tools you require?  (bio / headshot / website / social media plan)
  • Define your market
  • How many copies do you expect to sell
  • Budget
  • Schedule
  • Preparing for the campaign

Conversation #2 (Wednesday October 26th)

  • Social Media – what works
  • The campaign
  • Finding followers

artistbook2Conversation #3 (WednesdayNovember 2nd)

  • Planning events
  • Creating a media/PR campaign
  • How to cultivate sources

Conversation #4 (Wednesday November 9th)

  • Present your plan

Dates:  Wednesday October 12/19/26 and November 2

Time: 6:30-8:30pm

Book Launch:  Wednesday, November 16th

What is required?  Individuals who are working on a book project, or who want to publish a book are encouraged to attend and bring their projects.  Individuals interested in learning about marketing from the publishing side will be provided with a book to market.

Course size is limited to 16.

Course fee:  $75

To register or questions about the course, please email jill@talasonline.com